Customer
Summary
This section helps you to focus what is most important for your customers. Knowing the pain points and needs of your customer will help you focus on what is truly important to them. To know your customer is key!
Key Question
Does your customer lifecycle, from getting to know your customer through to the customer need drive your business revenue growth?
Main topics discussed
- Know your Customer
- Establishing a Brad Promise
- Telling a compelling Brand Story based on customer need
- Evaluating and measuring Customer Experience
- Content Generation for your business
Core tools used
- Core Customer: Do you know your customer?
- Solving your customer need
- Brand Promise tool
- Net Promoter Score tool